13th Public Relations & Communications Summit (EXL)


13th Public Relations & Communications Summit (EXL)
Event on 2017-07-18 08:00:00
DESCRIPTION

13th Public Relations & Communications Summit

CONFERENCE C0-CHAIR
Julissa Viana,
Senior Director, Corporate Communications and Global Social Media, CELGENE CORPORATION

CONFERENCE C0-CHAIR
Wendy Lund,
Chief Executive Officer,
GCI HEALTH

OPENING KEYNOTE
Mark J. Alles,
Chief Executive Officer,
CELGENE CORPORATION

OPENING KEYNOTE
Ron Cohen,
Founder, Chief Executive Officer and President,
ACORDA THERAPEUTICS

According to recent reports, only nine percent of consumers in the U.S. think pharmaceutical and biotech companies put patient well-being ahead of profits. Unfortunately, it’s not difficult to understand why — every day seems to bring a new story that presents life science companies in a negative light. The healthcare industry is also receiving more attention than ever before on the Hill, with both parties in agreement that something has to change. Although life science organizations are curing or better managing more medical conditions than ever before and providing even greater value, it’s hard to communicate these advances in a sincere way that doesn’t come off as being defensive.

The 13th annual Public Relations & Communications Summit is designed to help you address negative (and sometimes inaccurate) perceptions head on, and build upon your company’s reputation by clearly and openly communicating the value you provide. Now more than ever, it’s important that the press and public understand what the industry does and the good it provides. Join us for two days of hands-on learning and unparalleled networking opportunities, all taking place at Celgene’s campus in Summit, NJ.

A special thank you to our distinguished advisory board members:

Cathy Cantone, Senior Director, Public Relations, Immunology and Inflammation, CELGENE CORPORATION
Karen Carolonza, Managing Partner, GREEN ROOM COMMUNICATIONS
Nikki Copas, Senior Vice President, DNA COMMUNICATIONS
Tom Jones, Healthcare Practice Director, KETCHUM
Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS
Chris Loder, Senior Director of Worldwide Communications and Head of U.S. Media Relations, BAYER HEALTHCARE
Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS, INC.
Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY
Candace Steele Flippin, Vice President, External Communications, ST. JUDE MEDICAL
Wendy Lund, Chief Executive Officer, GCI HEALTH
Featured Speakers

Anthony Farina,
Vice President, Corporate Affairs and Chief Communications Officer,
CSL BEHRING

Jamie Ring,
Head of Patient Advocacy,
SPARK THERAPEUTICS, INC.

Christian Clymer,
Vice President of Public Affairs,
phRMA

João Nuno Belo,
Senior Director, Global Therapeutic Area Public Affairs,
ABBVIE

Lucy Abreu,
Director of Corporate Communications,
OTSUKA AMERICA PHARMACEUTICAL, INC.

LEARN
From industry peers as they share their insights, experiences and best practices on developing and executing successful communications strategies in an evolving healthcare ecosystem.
JOIN
Our network of life science communicators and participate in discussions during our networking dinner, interactive workshop, and scheduled breaks and reception.

EXPAND
Your knowledge over the course of two days and grow your personal network at the only conference dedicated to life science communicators.

Who Should Attend
The 13th Public Relations & Communications Summit is designed for life science professionals responsible for:
Public/Media Relations
Communications: Corporate, Brand, Internal, External, Integrated, Multichannel
Marketing
Public/Government Affairs
Public Policy
Investor Relations
Community/Advocacy Relations
Strategic Alliances
This event is also of interest to agencies and other vendors that support those who work in public relations, public affairs and communication roles at life sciences companies such as communications agencies, publications and data analytics firms.

Event Testimonials
Pfizer Turkey
Senior Corporate Communication Project Manager
Very insightful and structured. The topics were very well throughout, very relative to the industry today.
Mallinckrodt Pharmaceuticals
Senior Director Communications
This conference is like Communications Continuing Education. Love it. Lots of new ideas.
Celgene Corporation
Director, Public Relations, Immunology and Inflammation
It’s really important to have this conference as it’s the only forum where it is just us in public relations and communications where we can share information and best practices.

Agenda
Day One
TUESDAY, JULY 18, 2017
7:30AM – 8:30AM
Registration and Morning Coffee
8:30AM – 8:45AM
Opening Remarks
Julissa Viana, Senior Director, Corporate Communications and Global Social Media, CELGENE CORPORATION
8:45AM – 9:30AM
KEYNOTE Keeping Pace in a Changing Healthcare Landscape
Mark J. Alles, Chief Executive Officer, CELGENE CORPORATION
9:30AM – 10:00AM
CASE STUDY Communicate Value and Innovation in a Way that Resonates
Anthony Farina, Vice President, Corporate Affairs and Chief Communications Officer, CSL BEHRING
10:00AM – 10:30AM
Networking and Refreshment Break
10:30AM – 11:15AM
PANEL Lessons Learned from the Vaccines Front: How to Effectively Address Fake News
Stefani Klaskow, Head of Industry, Healthcare, GOOGLE
Kasia Hein-Peters, Vaxelis Head of Marketing, SANOFI PASTEUR
Madeleine Shin, Vice President, Media, DNA COMMUNICATIONS
11:15AM – 12:00PM
CASE STUDY Going Boldly: Balancing the Public Narrative on Biopharmaceutical Innovation
Christian Clymer, Vice President of Public Affairs, PhRMA
12:00PM – 1:00PM
Luncheon
1:00PM – 1:45PM
Communications in Chaotic Times: Providing a Clear Path for Successful Media Engagement
Wendy Lund, Chief Executive Officer, GCI HEALTH
1:45PM – 2:30PM
KEYNOTE From “Most Admired” to “Pharma Bros”: How Biopharmaceutical Companies Have Allowed the Debate on Drug Pricing to Steal Their Reputation – and What Communications Professionals Can Do to Help Get It Back
Ron Cohen, M.D., Founder, Chief Executive Officer and President, ACORDA THERAPEUTICS
Interviewed by: Tierney Saccavino, Executive Vice President, Corporate Communications, ACORDA THERAPEUTICS
2:30PM – 3:00PM
Networking and Refreshment Break
3:00PM – 3:30PM
Communicate Healthcare 2020 in Today’s New Influencer Ecosystem
Valerie Delva, Senior Vice President, Health Strategy North America, KETCHUM
3:30PM – 4:15PM
PANEL Discuss Strategies to Build or Rebuild Trust Internally and Externally
Sarah Alspach, Vice President of U.S. Communications, GLAXOSMITHKLINE
Mary Halliwell, Senior Director, Content and Channel Management, North America Communications, SANOFI U.S.
Evan Miller, Director, Global Corporate Communications, SMITHS MEDICAL
4:15PM – 4:45PM
Optimize Stakeholder Engagement Programs with Online Discussion Platforms
Lance Hill, Chief Executive Officer, WITHIN3
4:45PM – 5:30PM
KEYNOTE Learn, Unlearn and Relearn: Harness Your Creativity to Stay Relevant in Today’s Evolving Environment
Karen Tilstra, Ph.D., Co-Founder, FLORIDA HOSPITAL INNOVATION LAB; Founder, ORLANDO MAGIC INNOVATION LAB
5:30PM – 6:30PM
Evening Reception
6:30PM – 7:00PM
Evening Reception Concludes
7:00PM – 9:30PM
ExL Pharma’s Networking Dinner
9:30PM –
Conference Day One Concludes

Day Two
WEDNESDAY, JULY 19, 2017
8:00AM – 9:00AM
Registration and Morning Coffee
PATIENT PARTICIPATION
9:00AM – 9:45AM
Effectively Use Social Media to Tell Your Brand Story
Chad Parizman, Head of Social Media and Digital Communications, PFIZER INC.
9:45AM – 10:30AM
CASE STUDY Meaningful Storytelling: Work with Patients to Drive Awareness and Engagement
Ambre Morley, Senior Director, Product Communications and Patient Relations, NOVO NORDISK
COMMUNICATION EVOLUTION
9:00AM – 9:45AM
CASE STUDY Differentiate the Roles of Marketing and Corporate Communications
Sara Pellegrino, Senior Director of Investor Relations and Corporate Communications, AMICUS THERAPEUTICS
Mark Baldry, Vice President of Global Marketing, AMICUS THERAPEUTICS
9:45AM – 10:30AM
Discuss Steps to Approach Data Transparency to Enhance Pharma Credibility
Deb Mayo, PharmD, MHA, Vice President of Global Scientific Communications, TEVA
CREATIVITY DEVELOPMENT
9:00AM – 9:45AM
Explore the Unspoken Skill of Communications: Fundraising
Moderator:
Lisa Wolfe, Global Client Service Leader, GREEN ROOM COMMUNICATIONS

Panelist:
Cathy Cantone, Senior Director, Public Relations, Immunology and Inflammation, CELGENE CORPORATION
9:45AM – 10:30AM
CASE STUDY Evolve Your Company’s Storytelling Voice to Better Reflect Your Company and Its Values
Rebekah Pajak, Project Manager StoryLab Content Development, ABBVIE
Suzanne Barston, Manager, Content Producer, Storylab, ABBVIE
10:30AM – 11:00AM
Networking and Refreshment Break
PATIENT PARTICIPATION
11:00AM – 11:30AM
Leverage Marketing Best Practices Within Social Media
Joshua Palau, Senior Director Global Partnerships, JOHNSON & JOHNSON
11:30AM – 12:00PM
CASE STUDY Address Patient Needs Through Social Media
Gloria Vanderham, Global Head, Social and Digital Media, NOVARTIS ONCOLOGY
COMMUNICATION EVOLUTION
11:00AM – 11:30AM
Reimagine Your Global Corporate Digital Presence
Robert Allen, Lead, Digital Operations, BRISTOL-MYERS SQUIBB
11:30AM – 12:00PM
Evolve Your Internal Communications: Driving Growth and Creating Culture Change
Agatha Newman, Associate Director, Medical and Development Communications, ASTELLAS
Jennifer Saputo, Associate Director, Employee Communications, ASTELLAS
CREATIVITY DEVELOPMENT
11:00AM – 11:30AM
CASE STUDY Utilize Videos to Create More Engaging Content
Lauren McCurdy, Lead Medical Producer, MultiVu, a Division of PR Newswire
11:30AM – 12:00PM
CASE STUDY Develop a Corporate Reputation when Launching Your First Product
Jamie Ring, Head of Patient Advocacy, SPARK THERAPEUTICS, INC.
12:00PM – 1:00PM
Luncheon
1:00PM – 1:10PM
Plenary Sessions Opening Remarks
Wendy Lund, Chief Executive Officer, GCI HEALTH
1:10PM – 2:00PM
Don’t Be #BASIC when You Can #SLAY
Lucy Abreu, Director of Corporate Communications, OTSUKA AMERICA PHARMACEUTICAL, INC.
2:00PM – 2:30PM
Networking and Refreshment Break
2:30PM – 3:15PM
Understand the Communicator’s Role in the Cost, Pricing and Value Dilemma
João Nuno Belo, Senior Director, Global Therapeutic Area Public Affairs, ABBVIE
3:15PM – 4:00PM
Inspire Innovative Communications in Healthcare Organizations that Believe the Earth Is Flat
Buddy Scalera, Senior Director of Content Strategy, THE MEDICINES COMPANY
4:00PM –
Conference Concludes

Faculty

Lucy Abreu
Director of Corporate Communications, OTSUKA AMERICA PHARMACEUTICAL, INC.

Robert Allen
Lead, Digital Operations, BRISTOL-MYERS SQUIBB

Mark J. Alles
Chief Executive Officer, CELGENE CORPORATION

Sarah Alspach
Vice President of U.S. Communications, GLAXOSMITHKLINE

Please contact the event manager Marilyn below for the following:
– Discounts for registering 5 or more participants.
– If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)nyeventslist.com
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.

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EDA170516EFUL

at Celgene’s Campus — Summit West Campus
556 Morris Avenue
Summit, United States

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