2nd Healthcare Ad-Tech & Programmatic Strategy Summit (EXL)


2nd Healthcare Ad-Tech & Programmatic Strategy Summit (EXL)
Event on 2017-08-07 08:00:00
DESCRIPTION

2nd Healthcare Ad-Tech & Programmatic Strategy Summit

To be a leader in today’s competitive economy, targeting and retaining a specific consumer base is essential to the continued strength of a brand or product. While marketers and consumers have shifted toward digital utilization, the healthcare industry has yet to adapt. Programmatic advertising is a critical tool other consumer-focused industries use to effectively create awareness and optimize marketing opportunities, and it has had a positive impact on early adopters. But challenges regarding patient privacy concerns and a lack of understanding of this technology have created a need for experts who can usher healthcare into the digital marketing era.

The 2nd Healthcare Ad-Tech & Programmatic Strategy Summit is designed for advertising, marketing, digital and branding professionals from health systems, pharmaceutical companies, insurance providers, drug manufacturers, pharmacies, publishers and agencies to gather and discuss common challenges in the implementation of digital innovations.

Join us for this two-day educational event to learn top strategies behind enhancing your audience engagement and virtual advertising and network with leading marketers, industry professionals and decision-makers to collaborate on joint ventures.

Top Five Reasons to Attend
Learn basic and advanced programmatic and ad-tech implementation techniques from leading healthcare marketers and digital experts
Hear challenges, opportunities, best practices and guidelines for targeting HCPs and patients in the utilization of healthcare programmatic advertising, from health systems and digital marketing leaders throughout the U.S.
Understand complex issues healthcare marketers are facing in programmatic, including ad fraud, accuracy in reporting/billing, privacy and compliance
Network with innovative digital marketing and advertising agencies, pharmaceutical and healthcare industry marketers, and digital publishers who can provide best practices for overhauling marketing strategies
Explore platform- and device-specific programmatic strategies for wearables, mobile devices and desktop

Who Should Attend
This conference is designed for representatives from health systems, pharmaceutical companies, insurance providers, publishers, pharmacies and drug/device manufacturers with responsibilities in the following areas:
Digital/Content Marketing/Advertising
Programmatic Sales/Strategies/Implementation
Marketing
Advertising
Brand/Product/Content Management/Strategy
eMarketing
Media
Digital/Electronic Media
Digital Strategy/Solutions
Sales
Global Accounts
Shopper Marketing
User Experience Design
Mobile Strategy
E-Commerce
This conference is also of interest to:
Healthcare Marketing/Advertisement Agencies
Healthcare Publishers
Targeting/Data Analysts
E-Commerce Service Providers
Media Publishing Service Providers
Programmatic Marketplace Access Providers
Digital Advertisement/Strategy Agencies
HIPAA Compliance Consultants

Event Partners
MEDtube

MEDtube is an innovative video education platform for health professionals. It allows sharing videos and other materials with a community of more than 110,000 users worldwide, as well as building e-learning courses. The videoteque is updated daily and now contains almost 15,000 videos.

PharmaLeaders

PharmaLeaders.com is an online environment dedicated to enriching the careers of more than 200,000 life sciences professionals. With breaking news and informative content grouped into one of nine segmented channels, in-depth special reports, job and events postings, and so much more, industry executives, manufacturers, marketers and educators can count on PharmaLeaders for the tools they need to succeed in today’s competitive market environment.
pharmaphorum.com

pharmaphorum drives innovation within the pharmaceutical industry, by bringing together healthcare through a suite of media services that help produce and disseminate thought leadership, combined with an online platform for communicating messages to a global audience.

PharmaVOICE

PharmaVOICE magazine, reaches more than 41,000 qualified subscribers and 100,000 users with its digital edition. PharmaVOICE is the forum that allows business leaders to engage in a candid dialogue on the challenges and trends impacting the industry. PharmaVOICE provides readers with insightful and thought-provoking commentary in a multiple-perspective format through forums, topics, and articles covering a range of issues from molecule through market. PharmaVOICE subscribers are also kept abreast of the latest trends and information through additional media resources, including Social Media, WebLinx Interactive WebSeminars, Podcasts, Videocasts, White Papers, E-Surveys and e-Alerts.

PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharma marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the ‘360’ in our title signifies the combination of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.

Technology Networks

Technology Networks is an internationally recognised publisher that provides access to the latest scientific news, products, research, videos and posters. Our global community is made up of over 300,000 researchers and scientific professionals from the life science, drug discover and analytical arenas.

Please contact the event manager Marilyn below for the following:
– Discounts for registering 5 or more participants.
– If you company requires a price quotation.
Event Manager Contact: marilyn.b.turner(at)nyeventslist.com
You can also contact us if you require a visa invitation letter, after ticket purchase.
We can also provide a certificate of completion for this event if required.

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at Hilton Philadelphia at Penn’s Landing
201 South Christopher Columbus Boulevard
Philadelphia, United States

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