Understanding & Using Social Media

Understanding & Using Social Media
Event on 2017-04-11 08:30:00
Sponsored by Farmington Bank Find out which social media networks are right for you and how to use them. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? Join us at CCSU’s Institute of Technology & Business Development (ITBD) to get a closer look at the popular social media networks – Facebook, Twitter, Linkedin, Pinterest, and Instagram. We’ll show you the benefits of using each, what kind of content to create, tips of using photos and videos, and examples of how other organizations are marketing with them. You’ll also get tips on how to use analytics tools to tell is your social media activity is working. Presenter: April Heavens-Woodcock April Heavens-Woodcock works with small to mid-size companies to help them develop a robust online presence by using strategic marketing initiatives. April is an Authorized Local Expert of Constant Contact who presents regularly on email marketing and social media throughout the New England area.

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